It happens...

At some point your shop will get a bad

Ways in which you can set boundaries during the holidays, and it doesn't have to be complicated::

Large brands always seem to be offering coupons and discounts during the holiday season, if not, always. For small businesses this can be a little tricky. It's a challenge to discount something that has been made by hand, with love. We have definitely made our share of mistakes with coupons and discounts, but have also had great results come from promotions as well.

A great way to prepare for holiday shoppers is to take some time to analyze your Etsy shop stats. These stats could shed light on which days/weeks may be your busiest and also which products may be your best sellers.

Adding a few extra photos to your shop that incorporate holiday decor and props could help boost your sales. Etsy may also choose these photos to use in their newsletters and shop sections. 

On Etsy you have the option of creating "Shop Sections", these sections help to keep your products organized into categories. Around the holidays you can have fun with how you arrange your items into sections, and it can also help your shoppers find gifts and decor that they would have overlooked otherwise.