How to Package Your Products - Wednesday Wisdom from Hurd & Honey
Sending a package to a customer is like hosting a dinner party. You want the order to be just what they hoped for, likewise, you want your guests to love the meal you prepared, and even ask for seconds would be a delight. Upon opening the parcel or saying their goodbyes, you've left them with a desire to return again.
When the package arrives, the customer will likely pardon any markings or wrinkles to the box if the label appears professional, and if the internal contents are beautifully placed. Likewise, when your houseguests arrive, they will likely overlook a dusty fan or an occasional floor smudge when they are welcomed with inviting music, candles, and an especially a warm hug.
Branding plays a great role in the perceived quality of your packaging. The above image of candles by Brooklyn Candle Studio showcases branding that is absolutely stunning and extremely professional. As a small business your product may not look as professional, but the fact that it's handmade by you is what's important. As your business grows your branding will sharpen, and your resources to invest in branding will expand. Do the best with what you have in all stages of your business.
This printed tea towel by Lulu and Luca is a perfect example of quality, and simple packaging. Twine, craft paper tags, and a custom ink stamp are the basic supplies.
Consider the little elements that can be added to your packaging that make the experience different and intentional. Perhaps it's a sweet note, or fun confetti, maybe a little extra surprise wrapped in pretty paper. What if your goal was to bring such excitement to your customer that they can't wait to share with their family and friends?
Back at your dinner party, your houseguests will have a comfortable place to sit, a meal made with love, and most importantly, conversation that brings honor. After all, like your customers, they came for more than a meal, they came for fellowship, and your hope is not only that they'd return, but that they'd return with friends.
Your packaging should send the message that you care just as much about the product as the customer.
People are fragile, and should be handled with care.